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Bodur, Muzaffer
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European journal of marketing : EJM
Journal of world business : JWB
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International journal of advertising : the quarterly review of marketing communications
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A handbook of corporate governance and social responsibility
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International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
Saved in:
2
International strategies of emerging market firms: Standardization in brand management revisited
Erdogmus, Irem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9
,
pp. 1410-1437
Persistent link: https://www.econbiz.de/10008451054
Saved in:
3
International strategies of emerging market firms: Standardization in brand management revisited
Erdogmus, Irem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9
,
pp. 1410-1437
Persistent link: https://www.econbiz.de/10008453000
Saved in:
4
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
5
Export market research orientations of Turkish firms
Bodur, Muzaffer
- In:
European journal of marketing : EJM
19
(
1985
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001071457
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