Marketing standardisation by multinationals in an emerging market
Year of publication: |
1991
|
---|---|
Authors: | Ozsomer, Aysegul |
Other Persons: | Bodur, Muzaffer (contributor) ; Cavusgil, S. Tamer (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 25.1991, 12, p. 50-68
|
Subject: | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Türkei | Turkey |
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