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Will agencies ever "get" (or understand) IMC?
Kitchen, Philip J.
;
Schultz, Don E.
;
Kim, Ilchul
;
Han, …
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1417-1436
Persistent link: https://www.econbiz.de/10006078814
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