Will agencies ever "get" (or understand) IMC?
Year of publication: |
2004
|
---|---|
Authors: | Kitchen, Philip J. ; Schultz, Don E. ; Kim, Ilchul ; Han, Dongsub ; Li, Tao |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 11-12, p. 1417-1436
|
Saved in:
Saved in favorites
Similar items by person
-
Understanding the Diffusion of Integrated Marketing Communications
KIM, ILCHUL, (2004)
-
Understanding the Diffusion of Integrated Marketing Communications
Kim, Ilchul, (2004)
-
Integrated marketing communications : practice leads theory
Kitchen, Philip J., (2008)
- More ...