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European journal of marketing : EJM
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Focal versus background goals in consumer financial decision-making : trading of financial returns for self-expression?
Aspara, Jaakko
;
Chakravarti, Amitav
;
Hoffmann, Arvid O. I.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1114-1138
Persistent link: https://www.econbiz.de/10011338810
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