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European journal of marketing : EJM
AFI
5
European journal of operational research : EJOR
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Production and operations management : an international journal of the Production and Operations Management Society
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Physica A: Statistical Mechanics and its Applications
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29th Annual Conference on Financial Economics & Accounting 2018
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Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
2
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
3
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7
,
pp. 922-938
Persistent link: https://www.econbiz.de/10009993580
Saved in:
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