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European journal of marketing : EJM
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
12
Psychology & marketing
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Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
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Cogent business & management
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European Sport management quarterly : ESMQ
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International journal of emerging markets
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International journal of hospitality management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asian journal of sustainability and social responsibility
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Australian journal of management
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Corporate reputation review : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing
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International journal of Indian culture and business management : IJICBM
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit and voluntary sector marketing
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Journal for global business advancement : JGBA
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1
High-fit charitable initiatives increase hedonic consumption through guilt reduction
Baghi, Ilaria
;
Antonetti, Paolo
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2030-2053
Persistent link: https://www.econbiz.de/10011773817
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
3
Attention, emotions and cause-related marketing effectiveness
Guerreiro, João
;
Rita, Paulo
;
Trigueiros, Duarte
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1728-1750
Persistent link: https://www.econbiz.de/10011449307
Saved in:
4
Cause
marketing
communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
5
A study of non-profit organisations in cause-realted marketing : stakeholder concerns and safeguarding strategies
Liston-Heyes, Catherine
;
Liu, Gordon
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1954-1974
Persistent link: https://www.econbiz.de/10010205948
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