High-fit charitable initiatives increase hedonic consumption through guilt reduction
Year of publication: |
2017
|
---|---|
Authors: | Baghi, Ilaria ; Antonetti, Paolo |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 2030-2053
|
Subject: | Hedonic consumption | Cause-related marketing | Fit | Guilt | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Emotion | Privater Konsum | Private consumption |
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