//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Symbolism"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
2
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Werbewirkung
2
Advertising
1
Attitude
1
Brand
1
Brand gender
1
Brand management
1
Brand names
1
Congruence
1
Consonants in brand names
1
Consumer
1
Gender
1
Geschlecht
1
Markenartikel
1
Markenführung
1
Marketing communications
1
Marketing management
1
Marketingmanagement
1
Phonetic symbolism
1
Product attributes
1
Sound symbolism
1
Spokesperson name
1
Verbal match-up
1
Werbung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baxter, Stacey
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Ilicic, Jasmina
1
Kulczynski, Alicia
1
Published in...
All
European journal of marketing : EJM
Marketing letters : a journal of research in marketing
6
Journal of business research : JBR
5
The journal of brand management : an international journal
5
HSE Working papers
3
Journal of retailing and consumer services
3
Marketing Letters
3
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Social Science & Medicine
2
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
2
Accounting, Auditing & Accountability Journal
1
Annals of the University of Petrosani, Economics
1
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
BASEES, Routledge series on Russian and East European studies
1
Consumer behavior review : CBR
1
Cowles Foundation Discussion Papers
1
CrossCultural Management Journal
1
ESSEC Working Papers
1
Energy Policy
1
Eurasian geography and economics
1
Faculty & research / Insead : working paper series
1
Foundations of Management
1
Gender in management : an international journal
1
Global Business Review
1
Global economic review
1
HEC Paris research paper series
1
Informatica Economica
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of Business Research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of destination marketing & management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
2
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->