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European journal of marketing : EJM
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Individual difference factors related to anthropomorphic tendency
Letheren, Kate
;
Kuhn, Kerri-Ann L.
;
Lings, Ian
;
Pope, …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 973-1002
Persistent link: https://www.econbiz.de/10011529743
Saved in:
2
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
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