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~isPartOf:"European journal of marketing : EJM"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
33
Virales Marketing
33
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
11
Online-Marketing
10
Social Web
9
Social web
9
Word of mouth
8
Advertising effects
6
Werbewirkung
6
Beziehungsmarketing
5
Customer satisfaction
5
Kundenzufriedenheit
5
Relationship marketing
5
Dienstleistungsqualität
4
Emotion
4
Service quality
4
Social network
4
Soziales Netzwerk
4
Word-of-mouth
4
Beschwerdemanagement
3
Brand
3
Brand image
3
Cognition
3
Complaint management
3
Kognition
3
Markenartikel
3
Markenimage
3
Social media
3
Absatz
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Brand equity
2
Brand management
2
China
2
Internet
2
Markenführung
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Online retailing
2
Online-Handel
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English
33
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Buil, Isabel
2
De Chernatony, Leslie
2
Mazzarol, Tim
2
Romaniuk, Jenni
2
Soutar, Geoffrey N.
2
Wallace, Elaine
2
Abrantes, José LuÃs
1
Agrawal, Richa
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Amblee, Naveen
1
Argyriou, Evmorfia
1
Balaji, M. S.
1
Barrot, Christian
1
Becker, Jan U.
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cai, Fengyan
1
Cartwright, Debra K.
1
Chen, Hua-ning
1
Chiu, Hung-chang
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Christodoulides, George
1
Colliander, Jonas
1
Coyle, James R.
1
Delgado-Ballester, Elena
1
East, Robert
1
Fernandez Sabiote, Estela
1
Groeger, Lars
1
Hartmans, Susanna
1
Hartnett, Nicole
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Huang, Chun-yao
1
Huang, Minxue
1
Jayawardhena, Chanaka
1
Jeong, Jaeseung
1
Johnson, Devon
1
Kim, Wonjoon
1
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European journal of marketing : EJM
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
33
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
5
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
6
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
7
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
8
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
9
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
10
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
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