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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of business research : JBR"
~person:"Baalbaki, Sally"
~person:"Minguez, Ana"
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European journal of operational research : EJOR
Journal of business research : JBR
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ECONIS (ZBW)
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Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
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How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
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