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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Journal of service management"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
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Search: "Customer relationship management"
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Beziehungsmarketing
639
Relationship marketing
639
Consumer behaviour
235
Konsumentenverhalten
235
Brand management
145
Markenführung
145
Kundenmanagement
141
Deutschland
102
Germany
102
Kundenzufriedenheit
102
Brand image
101
Customer satisfaction
101
Markenimage
101
Theorie
88
Theory
88
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87
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86
Social Web
67
Social web
67
Dienstleistungsqualität
65
Service quality
65
Kundenintegration
61
Customer integration
60
Kundenbindung
54
Kundenwert
52
Customer value
47
Lieferantenmanagement
47
Supplier relationship management
47
Marketing management
44
Marketingmanagement
44
Online-Marketing
44
Internet marketing
41
Kundenorientierung
41
Beziehungsmanagement
39
Brand loyalty
36
Einzelhandel
34
Confidence
32
Retail trade
32
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32
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Gil Saura, Irene
6
Guzman, Francisco
6
Aksoy, Lerzan
4
Edvardsson, Bo
4
Fink, Klaus-J.
4
Jaakkola, Elina
4
McColl-Kennedy, Janet R.
4
Bruhn, Manfred
3
Faßnacht, Martin
3
Fetscherin, Marc
3
Foscht, Thomas
3
Hadwich, Karsten
3
Hammerschmidt, Maik
3
Hollebeek, Linda D.
3
Kandampully, Jay
3
Keiningham, Timothy
3
Kumar, V.
3
Malthouse, Edward C.
3
Nijssen, E. J.
3
Pompe, Hans-Georg
3
Ponsignon, Frederic
3
Stauss, Bernd
3
Swoboda, Bernhard
3
Veloutsou, Cleopatra
3
Weiger, Welf Hermann
3
Agariya, Arun Kumar
2
Baesens, Bart
2
Ballings, Michel
2
Bebber, Suélen
2
Bejou, Azam
2
Belanche, Daniel
2
Belz, Christian
2
Benoit, Sabine
2
Bilstein, Nicola
2
Bloemer, Johanna M.
2
Blut, Markus
2
Broyles, S. Allen
2
Buoye, Alexander
2
Chen, Tser-yieth
2
Choi, Tsan-Ming
2
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European journal of operational research : EJOR
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of service management
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
695
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1
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10
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695
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
6
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
7
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
8
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
9
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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