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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~person:"Bian, Xuemei"
~person:"Le Roux, André"
~subject:"Product counterfeiting"
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Product counterfeiting
Brand
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Brand image
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Consumer behaviour
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Markenartikel
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Markenimage
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Produktpiraterie
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Brand evaluation
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Brand strategy
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Categorization
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Counterfeiting
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Imitation
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Immaterialgüterrechte
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Bian, Xuemei
Le Roux, André
Bashir, Irfan
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Dey, Debabrata
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Fazili, Asif Iqbal
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Khan, Sameeullah
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Lahiri, Atanu
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European journal of operational research : EJOR
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
3
Ancrages culturels dans un monde en mutation
1
European journal of marketing : EJM
1
Journal of consumer behaviour : an international research review
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
Saved in:
2
Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei
;
Moutinho, Luiz
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
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