Counterfeits and branded products : effects of counterfeit ownership
Year of publication: |
2011
|
---|---|
Authors: | Bian, Xuemei ; Moutinho, Luiz |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 5, p. 379-393
|
Subject: | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Immaterialgüterrechte | Intellectual property rights | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
-
Rana, Gunjan Sharma, (2005)
-
The future of brand protection : responding to the global risk
Wilson, Jeremy M., (2017)
-
Wilson, Jeremy M., (2016)
- More ...
-
Bian, Xuemei, (2011)
-
An investigation of determinants of counterfeit purchase consideration
Bian, Xuemei, (2009)
-
Bian, Xuemei, (2011)
- More ...