Counterfeits and branded products : effects of counterfeit ownership
Year of publication: |
2011
|
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Authors: | Bian, Xuemei ; Moutinho, Luiz |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 5, p. 379-393
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Subject: | Produktpiraterie | Product counterfeiting | Markenimage | Brand image | Markenführung | Brand management | Immaterialgüterrechte | Intellectual property rights | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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