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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Market research handbook"
~subject:"Consumer behaviour"
~subject:"Welt"
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Consumer behaviour
Welt
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European journal of operational research : EJOR
Market research handbook
Journal of marketing research : JMR
63
Journal of business research : JBR
32
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of marketing management : MM
20
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
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International journal of market research
15
Journal of retailing and consumer services
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International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Marketing : ZFP ; journal of research and management
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Marketing theory
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SpringerLink / Bücher
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Amfiteatru economic : an economic and business research periodical
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European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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The journal of brand management : an international journal
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Journal of business economics : JBE
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Journal of fashion marketing and management
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Cogent business & management
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European journal of marketing
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Europäische Hochschulschriften / 5
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Handbook of consumer psychology
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1
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
2
Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data
Hein, Maren
;
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
European journal of operational research : EJOR
297
(
2022
)
2
,
pp. 630-651
Persistent link: https://www.econbiz.de/10013259868
Saved in:
3
When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
Meeran, Sheik
;
Jahanbin, Semco
;
Goodwin, Paul
;
Frota …
- In:
European journal of operational research : EJOR
258
(
2017
)
2
,
pp. 512-524
Persistent link: https://www.econbiz.de/10011644147
Saved in:
4
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
5
Measurement of preferences with self-explicated approaches : a classification and merge of trade-off- and non-trade-off-basef evaluation types
Schlereth, Christian
;
Eckert, Christine
;
Schaaf, René
; …
- In:
European journal of operational research : EJOR
238
(
2014
)
1
,
pp. 185-198
Persistent link: https://www.econbiz.de/10010398805
Saved in:
6
Likelihood estimation of consumer preferences in choice-based conjoint analysis
Halme, Merja
;
Kallio, Markku
- In:
European journal of operational research : EJOR
239
(
2014
)
2
,
pp. 556-564
Persistent link: https://www.econbiz.de/10010407802
Saved in:
7
Media research
Green, Andrew
- In:
Market research handbook
,
(pp. 219-238)
.
2007
Persistent link: https://www.econbiz.de/10003548617
Saved in:
8
Youth research
Le Bigot, Joe͏̈l-Yves
;
Lott-Vernet, Catherine
; …
- In:
Market research handbook
,
(pp. 283-297)
.
2007
Persistent link: https://www.econbiz.de/10003548739
Saved in:
9
Semiotics : what it is and what it can do for market research
Valentine, Virginia
- In:
Market research handbook
,
(pp. 447-467)
.
2007
Persistent link: https://www.econbiz.de/10003548785
Saved in:
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