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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The journal of services marketing"
~person:"O'Cass, Aron"
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Dienstleistungssektor
4
Service industry
4
Brand management
2
Dienstleistungsqualität
2
Markenführung
2
Service quality
2
Ambidextrous organization
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O'Cass, Aron
Rosenbaum, Mark
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European journal of operational research : EJOR
The journal of services marketing
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
Saved in:
2
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
3
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
4
Anatomy of services branding
O'Cass, Aron
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009387971
Saved in:
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