Archieving customer satisfaction in services firms via branding capability and customer empowerment
Aron O'Cass and Liem Viet Ngo
| Year of publication: |
2011
|
|---|---|
| Authors: | O'Cass, Aron ; Ngo, Liem Viet |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 7, p. 489-496
|
| Subject: | Dienstleistungssektor | Service industry | Marketingmanagement | Marketing management | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387525