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~isPartOf:"European journal of operational research : EJOR"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
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Advertising
4
Advertising planning
4
Werbeplanung
4
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Theory
2
Advertising budget allocation
1
Advertising campaign
1
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Asymptotic optimality
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Betriebliche Budgetierung
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Competition
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Almagro, J.
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Beltran-Royo, César
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Blanco, L. A.
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He, Xiang
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Hu, Jiao
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European journal of operational research : EJOR
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
Journal of business research : JBR
7
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
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European journal of marketing : EJM
4
Journal of promotion management : JPM
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Akzente
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Harvard-Business-Manager : das Wissen der Besten
3
Health marketing quarterly
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International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
The Rand journal of economics
3
The journal of industrial economics
3
Applied economics
2
Die Bank
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of electronic commerce : IJEC
2
International journal of logistics systems and management
2
International journal of production economics
2
JMM : the international journal on media management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of economics & management strategy : JEMS
2
Journal of fashion marketing and management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
2
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
3
Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
Saved in:
4
Multistage multiproduct advertising budgeting
Beltran-Royo, César
;
Zhang, H.
;
Blanco, L. A.
;
Almagro, J.
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 179-188
Persistent link: https://www.econbiz.de/10009706131
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