Multistage multiproduct advertising budgeting
Year of publication: |
2013
|
---|---|
Authors: | Beltran-Royo, César ; Zhang, H. ; Blanco, L. A. ; Almagro, J. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 225.2013, 1 (16.02.), p. 179-188
|
Subject: | Werbung | Advertising | Mehrproduktfertigung | Multiproduct production | Öffentlicher Haushalt | Public budget | Werbeplanung | Advertising planning | Betriebliche Budgetierung | Corporate budgeting |
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