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~isPartOf:"European management journal"
~isPartOf:"Journal of food products marketing"
~subject:"Firmenimage"
~type_genre:"Article in journal"
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Firmenimage
Brand management
44
Markenführung
44
Consumer behaviour
34
Konsumentenverhalten
34
Brand image
30
Markenimage
30
Brand
14
Markenartikel
14
Beziehungsmarketing
7
Marketing management
7
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Relationship marketing
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Corporate reputation
6
Einzelhandel
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Handelsmarke
6
Internet marketing
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Online-Marketing
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Retail trade
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Human Resource Management
5
Personalmanagement
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Social web
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Calvo Porral, Cristina
1
Cappetta, Rossella
1
Dahle, Dag Yngve
1
Giangreco, Antonio
1
Haenlein, Michael
1
Ho, Ching-wei
1
Korzynski, Pawel
1
Lévy Mangin, Jean-Pierre
1
Mazurek, Grzegorz
1
Mohd Suki, Norazah
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Slavich, Barbara
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Wæraas, Arild
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European management journal
Journal of food products marketing
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
Global business & economics review
3
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of financial services marketing : JFSM
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ECONIS (ZBW)
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1
Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel
;
Mazurek, Grzegorz
;
Haenlein, Michael
- In:
European management journal
38
(
2020
)
1
,
pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
Saved in:
2
When reputation management is people management : implications for employee voice
Wæraas, Arild
;
Dahle, Dag Yngve
- In:
European management journal
38
(
2020
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10012211832
Saved in:
3
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
Saved in:
4
Exploring the link between human resource practices and turnover in multi-brand companies : the role of brand units' images
Slavich, Barbara
;
Cappetta, Rossella
;
Giangreco, Antonio
- In:
European management journal
32
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010364653
Saved in:
5
Determinants of consumers' purchase intentions of organic vegetables : some insights from Malaysia
Mohd Suki, Norazah
- In:
Journal of food products marketing
24
(
2018
)
4
,
pp. 392-412
Persistent link: https://www.econbiz.de/10011880369
Saved in:
6
Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003773214
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