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~isPartOf:"European management journal"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Brand"
~subject:"Kundenbindung"
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Search: subject_exact:"Marketingstrategie"
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Brand
Kundenbindung
Marketing management
233
Marketingmanagement
233
Beziehungsmarketing
36
Relationship marketing
36
Firm performance
33
Unternehmenserfolg
33
Marketing
30
Brand management
28
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Strategisches Management
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market orientation
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Supplier relationship management
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Brand image
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International marketing
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Internationales Marketing
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marketing strategy
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Alarcon-del-Amo, Maria del Carmen
1
Areni, Charles Scott
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Birch, Dawn
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Cuneo, Andres
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Gussek, Frank
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Helmig, Bernd
1
Lawley, Meredith
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Lopez-Belbeze, Pilar
1
Milberg, Sandra J.
1
Mills, Adam J.
1
Narayanan, Priya
1
Ozretić Došen, Đurđana
1
Peter, Sibylle Isabelle
1
Rahman, Kaleel
1
Riedel, Aimee S.
1
Srivastava, Rajesh K.
1
Werani, Thomas
1
Šerić, Maja
1
Škare, Vatroslav
1
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European management journal
Journal of strategic marketing
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
18
The journal of brand management : an international journal
18
The journal of product & brand management
15
Journal of retailing and consumer services
11
European journal of marketing : EJM
10
Europäische Hochschulschriften / 5
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Journal of retailing
6
Business horizons
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
The journal of business & industrial marketing
5
The marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
Gabler Edition Wissenschaft
3
Hamburger Schriften zur Marketingforschung
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
A master class in brand planning : the timeless works of Stephen King
2
Asia Pacific journal of marketing and logistics
2
Basler Schriften zum Marketing
2
Berichte aus der Betriebswirtschaft
2
Cogent business & management
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfurter Hefte zum angewandten Marketing
2
European journal of management and business economics : EJM&BE
2
European journal of marketing
2
European journal of operational research : EJOR
2
European research on management and business economics
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ECONIS (ZBW)
11
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1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
3
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
4
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
5
Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Cuneo, Andres
;
Milberg, Sandra J.
;
Alarcon-del-Amo, …
- In:
European management journal
37
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011996316
Saved in:
6
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
7
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
8
Bewertung von Kundenbindungsstrategien in B-to-B-Märkten : Methodik und praktische Anwendung
Werani, Thomas
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002098732
Saved in:
9
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
10
Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000624060
Saved in:
1
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