Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Sibylle Isabelle Peter
| Year of publication: |
1997
|
|---|---|
| Authors: | Peter, Sibylle Isabelle |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Marketingmanagement | Marketing management | Kfz-Industrie | Automotive industry | Pharmahandel | Pharmaceutical distributors | Theorie | Theory | Deutschland | Germany | Kundenbindung | Beziehungsmanagement | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIV, 377 S graph. Darst 21 cm |
|---|---|
| Series: | Neue betriebswirtschaftliche Forschung : Nbf. - Wiesbaden : Gabler, ISSN 0175-8802, ZDB-ID 552571-8. - Vol. Bd. 223 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 1996 |
| Notes: | Literaturverz. S. 279 - 325 |
| ISBN: | 3-409-12833-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000628099