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~isPartOf:"European management journal"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Brand"
~subject:"Kundenbindung"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Marketingstrategie"
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Kundenbindung
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Marketing management
41
Marketingmanagement
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Germany
18
Marketing
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Adler, Jost
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Alarcon-del-Amo, Maria del Carmen
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Cuneo, Andres
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Gussek, Frank
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Helmig, Bernd
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Lopez-Belbeze, Pilar
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Milberg, Sandra J.
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Ozretić Došen, Đurđana
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Peter, Sibylle Isabelle
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Walter, Achim
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Werani, Thomas
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European management journal
Neue betriebswirtschaftliche Forschung : Nbf
Industrial marketing management : the international journal for industrial and high-tech firms
69
The journal of business & industrial marketing
39
Journal of business research : JBR
32
The journal of brand management : an international journal
18
Journal of retailing and consumer services
16
The journal of product & brand management
16
European journal of marketing : EJM
14
Journal of business-to-business marketing
14
Journal of strategic marketing
14
Europäische Hochschulschriften / 5
10
SpringerLink / Bücher
9
Journal of marketing
8
Journal of marketing communications
8
Journal of marketing management : MM
8
Gabler Edition Wissenschaft
7
Journal of the Academy of Marketing Science
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business horizons
6
International journal of production economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
The marketing review
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Marketing intelligence & planning
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of marketing research : JMR
4
Basler Schriften zum Marketing
3
Berichte aus der Betriebswirtschaft
3
Developing digital marketing : relationship perspectives
3
Hamburger Schriften zur Marketingforschung
3
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of marketing analytics : JMA
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
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ECONIS (ZBW)
8
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1
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
2
Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Cuneo, Andres
;
Milberg, Sandra J.
;
Alarcon-del-Amo, …
- In:
European management journal
37
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011996316
Saved in:
3
Bewertung von Kundenbindungsstrategien in B-to-B-Märkten : Methodik und praktische Anwendung
Werani, Thomas
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002098732
Saved in:
4
Anbieter- und Vertragstypenwechsel : eine nachfrageorientierte Analyse auf der Basis der Neuen Institutionenökonomik
Adler, Jost
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001855939
Saved in:
5
Der Beziehungspromotor : ein personaler Gestaltungsansatz für erfolgreiches Relationship-Marketing
Walter, Achim
-
1998
Persistent link: https://www.econbiz.de/10000643219
Saved in:
6
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
7
Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000624060
Saved in:
8
Erfolg in der strategischen Markenführung
Gussek, Frank
-
1992
Persistent link: https://www.econbiz.de/10013354030
Saved in:
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