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~isPartOf:"European management journal"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Brand"
~subject:"Kundenbindung"
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Search: subject_exact:"Marketingstrategie"
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Kundenbindung
Marketing management
41
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18
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10
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8
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Alarcon-del-Amo, Maria del Carmen
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Cuneo, Andres
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Gussek, Frank
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Helmig, Bernd
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Lopez-Belbeze, Pilar
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Milberg, Sandra J.
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Ozretić Došen, Đurđana
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Peter, Sibylle Isabelle
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Werani, Thomas
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European management journal
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
18
The journal of brand management : an international journal
18
The journal of product & brand management
15
Journal of retailing and consumer services
11
European journal of marketing : EJM
10
Europäische Hochschulschriften / 5
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Journal of retailing
6
Business horizons
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
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5
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5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
Gabler Edition Wissenschaft
3
Hamburger Schriften zur Marketingforschung
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
A master class in brand planning : the timeless works of Stephen King
2
Asia Pacific journal of marketing and logistics
2
Basler Schriften zum Marketing
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Berichte aus der Betriebswirtschaft
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Cogent business & management
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Erfurter Hefte zum angewandten Marketing
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European journal of management and business economics : EJM&BE
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European journal of operational research : EJOR
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ECONIS (ZBW)
6
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1
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
2
Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Cuneo, Andres
;
Milberg, Sandra J.
;
Alarcon-del-Amo, …
- In:
European management journal
37
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011996316
Saved in:
3
Bewertung von Kundenbindungsstrategien in B-to-B-Märkten : Methodik und praktische Anwendung
Werani, Thomas
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002098732
Saved in:
4
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
5
Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000624060
Saved in:
6
Erfolg in der strategischen Markenführung
Gussek, Frank
-
1992
Persistent link: https://www.econbiz.de/10013354030
Saved in:
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