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~isPartOf:"European management journal"
~person:"Heinonen, Kristina"
~person:"Madhani, Pankaj M."
~person:"Petersen, J. Andrew"
~type_genre:"Aufsatz in Zeitschrift"
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Heinonen, Kristina
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European management journal
International journal of electronic customer relationship management : IJECRM
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Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
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