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~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
~subject:"Indien"
~subject:"Systematic review"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Electronic Commerce
Indien
Systematic review
Konsumentenverhalten
30
Relationship marketing
13
Beziehungsmarketing
12
Bibliometrics
10
Bibliometrie
10
Brand image
8
Markenimage
8
Brand management
7
Markenführung
7
Customer satisfaction
6
Dienstleistungsqualität
6
Einzelhandel
6
Kundenzufriedenheit
6
Retail trade
6
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6
Viral marketing
6
Virales Marketing
6
Digitalisierung
5
Digitization
5
Beschwerdemanagement
4
Complaint management
4
Corporate reputation
4
Firmenimage
4
Markenartikel
4
Systematic literature review
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E-commerce
3
Emotion
3
Entrepreneurship
3
Entrepreneurship approach
3
Innovation
3
Online retailing
3
Online-Handel
3
Personalization
3
Satisfaction
3
Arbeitsverhalten
2
B-to-B-Marketing
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34
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Article in journal
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34
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English
Spanish
Author
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Balaji, M. S.
Beatty, Sharon E.
Paul, Justin
Laroche, Michel
30
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Shukla, Paurav
13
Bartikowski, Boris
12
Pereira, Vijay
12
Richard, Marie-Odile
12
Seo, Yuri
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Christodoulides, George
11
Filieri, Raffaele
11
Sharma, Piyush
11
Teng, Lefa
11
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Merchant, Altaf
10
Gupta, Suraksha
9
Guzman, Francisco
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Vrontis, Demetris
9
Wang, Cheng Lu
9
Yang, Zhiyong
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Donthu, Naveen
8
Foroudi, Pantea
8
Liu, Martin J.
8
Melewar, T. C.
8
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Geuens, Maggie
7
Gustafsson, Anders
7
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European management review : EMR
International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
15
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of strategic marketing
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of service research : JSR
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of internet commerce
1
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ECONIS (ZBW)
34
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34
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date (oldest first)
1
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
2
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
3
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
8
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
9
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
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