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~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Systematic review"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Indien
Systematic review
Konsumentenverhalten
26
Relationship marketing
13
Beziehungsmarketing
12
Bibliometrics
9
Bibliometrie
9
Brand management
9
Markenführung
9
Brand image
8
Markenimage
8
Corporate reputation
6
Customer value
6
Fashion
6
Firmenimage
6
Kundenwert
6
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6
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5
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5
Einzelhandel
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Social web
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Innovation management
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Emotion
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Jugendliche
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30
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English
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Author
All
Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Laroche, Michel
30
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
12
Shukla, Paurav
12
Pereira, Vijay
11
Seo, Yuri
11
Sharma, Piyush
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Christodoulides, George
10
Dwivedi, Yogesh Kumar
10
Merchant, Altaf
10
Septianto, Felix
10
Teng, Lefa
10
Filieri, Raffaele
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Yang, Zhiyong
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Donthu, Naveen
8
Foroudi, Pantea
8
Liu, Martin J.
8
Mattila, Anna S.
8
Melewar, T. C.
8
Wang, Cheng Lu
8
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Geuens, Maggie
7
Malik, Ashish
7
McLean, Graeme J.
7
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European management review : EMR
International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
European journal of international management : EJIM
1
European journal of marketing
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global fashion marketing : JGfM
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service research : JSR
1
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ECONIS (ZBW)
30
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1
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30
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1
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
2
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
3
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
4
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
5
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
6
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
7
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
8
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
9
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
10
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
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