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~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Ko, Eunju"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
~subject:"Indien"
~subject:"Systematic review"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Electronic Commerce
Indien
Systematic review
Konsumentenverhalten
43
Luxury goods
17
Luxusgüter
17
Brand management
15
Markenführung
15
Fashion
14
Mode
14
Relationship marketing
14
Beziehungsmarketing
13
Brand image
11
Markenimage
11
Bibliometrics
10
Bibliometrie
10
Markenartikel
9
Marketing management
9
Marketingmanagement
9
Einzelhandel
7
Internet marketing
7
Online-Marketing
7
Retail trade
7
Social Web
7
Social web
7
Digitalisierung
6
Digitization
6
Customer value
5
Kundenwert
5
South Korea
5
Südkorea
5
Consumer behavior
4
Corporate reputation
4
Firmenimage
4
Marketing
4
Systematic literature review
4
Bekleidungsindustrie
3
Clothing industry
3
Customer equity
3
Customer integration
3
Designation of origin
3
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Undetermined
28
Type of publication
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Article
46
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
47
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Ko, Eunju
Paul, Justin
Laroche, Michel
30
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Shukla, Paurav
13
Bartikowski, Boris
12
Pereira, Vijay
12
Richard, Marie-Odile
12
Seo, Yuri
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Christodoulides, George
11
Filieri, Raffaele
11
Sharma, Piyush
11
Teng, Lefa
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Merchant, Altaf
10
Gupta, Suraksha
9
Guzman, Francisco
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Vrontis, Demetris
9
Wang, Cheng Lu
9
Yang, Zhiyong
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Donthu, Naveen
8
Foroudi, Pantea
8
Liu, Martin J.
8
Melewar, T. C.
8
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Geuens, Maggie
7
Gustafsson, Anders
7
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European management review : EMR
International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
5
International journal of consumer studies
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
The journal of consumer marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
European journal of international management : EJIM
1
European journal of marketing
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
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ECONIS (ZBW)
47
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47
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1
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
2
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
8
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
9
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
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