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~isPartOf:"European research studies"
~isPartOf:"Journal of retailing and consumer services"
~person:"Fattah, Fadi Abdel Muniem Abdel"
~subject:"Communication"
~subject:"Consumer behaviour"
~subject:"Digitization"
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AI-powered digital assistance
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Fattah, Fadi Abdel Muniem Abdel
Rana, Nripendra P.
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Kumar, Jitender
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The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
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