The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah, Mohammad Osman Gani, Nripendra P. Rana
| Year of publication: |
2023
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|---|---|
| Authors: | Muhammad Sabbir Rahman ; Bag, Surajit ; Hossain, Md Afnan ; Fattah, Fadi Abdel Muniem Abdel ; Gani, Mohammad Osman ; Rana, Nripendra P. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-15
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| Subject: | AI-powered digital assistance | Digital multisensory cue | Customer engagement | Online platform | Online shopping experience | Social Web | Social web | Digitalisierung | Digitization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253474