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~isPartOf:"European research studies"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Werbewirkung
Neuroscience
5
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Consumer behaviour
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biometric methods
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buying behavior
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Borawska, Anna
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European research studies
Journal of advertising research
9
Psychology & marketing
9
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of product & brand management
4
European journal of marketing
3
Faculty & research / Insead : working paper series
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Handbook of developments in consumer behaviour
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International journal of consumer studies
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Journal of consumer behaviour : an international research review
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of internet commerce
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arbeitspapiere der Nordakademie
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Economics / Discussion papers : the open-access, open-assessment e-journal
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Edward Elgar E-Book Archive
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ECONIS (ZBW)
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
2
Consumer neuroscience : the application of selected neurobiological methods in consumer research
Wąsikowska, Barbara
- In:
European research studies
24
(
2021
)
2B
,
pp. 1153-1162
Persistent link: https://www.econbiz.de/10012664286
Saved in:
3
Incorporating neuroscience data into agent-based simulation models of buyer behavior
Borawska, Anna
;
Łatuszyńska, Małgorzata
- In:
European research studies
23
(
2020
)
4
,
pp. 1197-1212
Persistent link: https://www.econbiz.de/10012511317
Saved in:
4
The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz
;
Singh, Uma Shankar
;
Nermend, Kesra
- In:
European research studies
22
(
2019
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
Saved in:
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