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~isPartOf:"European research studies : an international multidisciplinary journal with topics in European integration"
~person:"Calvo-Porral, Cristina"
~person:"Schivinski, Bruno"
~subject:"Markenführung"
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Calvo-Porral, Cristina
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European research studies : an international multidisciplinary journal with topics in European integration
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Working paper series
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Annales Universitatis Mariae Curie-Skłodowska / H
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International journal of retail & distribution management
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Drivers of value in the beer market : comparing an imported and a national brand
Calvo-Porral, Cristina
;
Montes-Solla, Paulino
- In:
European research studies : an international …
16
(
2013
)
3
,
pp. 19-45
Persistent link: https://www.econbiz.de/10011387676
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