Drivers of value in the beer market : comparing an imported and a national brand
Year of publication: |
2013
|
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Authors: | Calvo-Porral, Cristina ; Montes-Solla, Paulino |
Published in: |
European research studies : an international multidisciplinary journal with topics in European integration. - Piraeus, ISSN 1108-2976, ZDB-ID 2694391-8. - Vol. 16.2013, 3, p. 19-45
|
Subject: | Beer | Brand Equity | Brand Awareness | Brand Associations | Consumer | Markenführung | Brand management | Markenimage | Brand image | Bier | Konsumentenverhalten | Consumer behaviour | Brauerei | Brewery | Markenartikel | Brand |
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