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~isPartOf:"European retail research"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Mark, Antje"
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European retail research
Gabler Edition Wissenschaft
Marketing letters : a journal of research in marketing
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
- In:
European retail research
23
(
2009
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003832148
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