The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Roland Helm, Antje Mark and Sabine Bley
| Year of publication: |
2009
|
|---|---|
| Authors: | Helm, Roland ; Mark, Antje ; Bley, Sabine |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 23.2009, 1, p. 21-45
|
| Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Wirtschaftszeitschrift | Business magazine | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003832148