//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]"
~isPartOf:"Journal of business research : JBR"
~subject:"Event marketing effectiveness"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Event"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Event marketing effectiveness
Event
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Event marketing
2
Event-Marketing
2
Netherlands
2
Niederlande
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
Veranstaltung
2
Big event
1
Brand co-creation
1
Brand management
1
Business of sport
1
CSR
1
Customer integration
1
Events
1
Experiential marketing
1
Festivals
1
Großveranstaltung
1
Internet marketing
1
Irony
1
Kundenintegration
1
Leisure industry
1
Markenführung
1
Online-Marketing
1
Public relations
1
Social Web
1
Social media
1
Social web
1
Sponsor-event congruity
1
Sport
1
Sports
1
Stakeholder
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Lacey, Russell
1
Scheinbaum, Angeline Close
1
Published in...
All
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
Journal of business research : JBR
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->