Event social responsibility : a note to improve outcomes for sponsors and events
Year of publication: |
2015
|
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Authors: | Scheinbaum, Angeline Close ; Lacey, Russell |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1982-1986
|
Subject: | Experiential marketing | Event marketing effectiveness | Sponsorship | Corporate social responsibility | Business of sport | Niederlande | Netherlands | Corporate Social Responsibility | Sponsoring | Event-Marketing | Event marketing | Sportveranstaltung | Sport event | Veranstaltung | Event | Sportmarketing | Sports marketing |
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