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~isPartOf:"Evolving and emerging issues in marketing strategy"
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Strategic alliance
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Strategische Allianz
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Brand management
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Competitive strategy
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Innovation
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Markenführung
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Marketing
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Jayachandran, Satish
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Rich, Michael K.
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Evolving and emerging issues in marketing strategy
Journal of business research : JBR
112
SpringerLink / Bücher
99
Strategic management journal
99
Journal of economic behavior & organization : JEBO
96
Discussion paper series / IZA
89
International journal of project management : the journal of The International Project Management Association
86
Europäische Hochschulschriften / 5
85
Research policy : policy, management and economic studies of science, technology and innovation
81
Public management review
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Policy research working paper : WPS
68
CESifo working papers
67
Working paper / National Bureau of Economic Research, Inc.
65
NBER working paper series
57
Journal of air transport management
56
World Bank E-Library Archive
56
Public performance & management review
54
Discussion paper / Centre for Economic Policy Research
53
Games
53
International journal of strategic business alliances
53
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
48
Working paper
47
Journal of business ethics : JOBE
46
NBER Working Paper
45
Games and economic behavior
44
IZA Discussion Paper
43
International journal of technology management : IJTM
43
Long range planning : LRP ; international journal of strategic management
41
Springer eBook Collection
40
Technological forecasting & social change : an international journal
40
Journal of management studies : JMS
37
Technology analysis & strategic management
37
Discussion paper / Deutsches Institut für Entwicklungspolitik
36
Journal of behavioral and experimental economics
35
International business review : the official journal of the European International Business Academy
33
Technovation : the international journal of technological innovation, entrepreneurship and technology management
33
Discussion paper / International Transport Forum
31
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
31
Academy of Management journal : AMJ
30
Edward Elgar E-Book Archive
30
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Requirements for successful marketing alliances
Rich, Michael K.
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2009
Persistent link: https://www.econbiz.de/10003836999
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Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
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2009
Persistent link: https://www.econbiz.de/10003837010
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