Requirements for successful marketing alliances
Year of publication: |
2009
|
---|---|
Authors: | Rich, Michael K. |
Published in: |
Evolving and emerging issues in marketing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 145-156
|
Subject: | Marketing | Strategische Allianz | Strategic alliance | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management |
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