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~isPartOf:"Evolving and emerging issues in marketing strategy"
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Competitive strategy
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Marketing management
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Marketingmanagement
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Wettbewerbsstrategie
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E-commerce
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Electronic Commerce
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Innovation
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Market share
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Marktanteil
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Varadarajan, P. Rajan
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Jayachandran, Satish
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Yadav, Manjit S.
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Evolving and emerging issues in marketing strategy
Europäische Hochschulschriften / 5
96
Gabler Edition Wissenschaft
92
SpringerLink / Bücher
74
Strategic management journal
55
Journal of business research : JBR
48
Management science : journal of the Institute for Operations Research and the Management Sciences
46
Harvard business review : HBR
39
Harvard-Business-Manager : das Wissen der Besten
38
Neue betriebswirtschaftliche Forschung : Nbf
32
Competitiveness review : an international business journal incorporating Journal of global competitiveness
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
Springer eBook Collection / Business and Economics
25
DUV / Wirtschaftswissenschaft
22
International journal of hospitality management
22
Journal of economics & management strategy : JEMS
22
Academy of Management journal : AMJ
21
Journal of business strategy
20
Long range planning : LRP ; international journal of strategic management
20
Faculty & research / Insead : working paper series
19
Handbook of research on competitive strategy
19
International journal of technology management : IJTM
19
Management decision : MD
19
Gabler-Edition Wissenschaft
18
Berichte aus der Betriebswirtschaft
17
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
17
European business review : EBR ; the official journal of the International Management Centres, Europe
17
Working paper / National Bureau of Economic Research, Inc.
17
Business horizons
16
European management journal
16
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
16
Industrial and corporate change
16
Journal of East European management studies : JEEMS
16
Working papers / Harvard Business School, Division of Research
16
Journal of strategy and management
15
Management international review : mir ; journal of international business
15
NBER working paper series
15
Technology analysis & strategic management
15
International journal of production economics
14
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
14
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
13
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Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
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Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
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