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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~language:"eng"
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Buchanan-Oliver, Margo
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Collins, Nathalie
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Guo, Shuojia
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Humphrey, William F. <Jr.>
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Hung, Kineta
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Jia, Xinming
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Exploring the rise of fandom in contemporary consumer culture
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Journal of business research : JBR
17
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Tourism management : research, policies, practice
12
International journal of retail & distribution management
11
Journal of food products marketing
11
SpringerLink / Bücher
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
Journal of hospitality marketing & management
8
Journal of marketing management : MM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing theory
8
The long tail of tourism : holiday niches and their impact on mainstream tourism
8
Discussion paper / Centre for Economic Policy Research
7
Journal of marketing theory and practice
7
Journal of strategic marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
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ECONIS (ZBW)
5
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1
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
2
Building the force : enacting fan brand community through the Star Wars BB-8 droid builders club
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Shields, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 126-146)
.
2018
Persistent link: https://www.econbiz.de/10011764841
Saved in:
3
Charging fandom in the digital age : the rise of social media
Guo, Shuojia
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 147-162)
.
2018
Persistent link: https://www.econbiz.de/10011764843
Saved in:
4
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
5
Brand pathologies : "monstrous" fan relationships and the media brand "Twilight"
Buchanan-Oliver, Margo
;
Schau, Hope Jensen
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 185-200)
.
2018
Persistent link: https://www.econbiz.de/10011764846
Saved in:
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