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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~subject:"Advertising effects"
~subject:"Customer integration"
~subject:"Social web"
~subject:"Soziale Werte"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Exploring the rise of fandom in contemporary consumer culture
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
7
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Application of gaming in new media marketing
2
Breaking new ground in theory and practice
2
Bridging the gap between advertising academia and practice
2
Cutting edge international research
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Handbook of social media management : value chain and business models in changing media markets
2
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
AI impacts in digital consumer behavior
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
Banken im Wandel : Direktbanken und Direct Banking
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Cross-cultural and critical perspectives on brands
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Global marketing strategies for the promotion of luxury goods
1
Globalization : partnerships, modernization and future perspectives
1
Globalization and partnerships : features of business alliances and international cooperation
1
Handbuch Kommunikationsmanagement
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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1
Improving decision making in real-time bidding
1
International advertising and communication : current insights and empirical findings
1
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
1
LISS 2012 ; Vol. 2
1
Management, Prozessgestaltung, Kundenperspektive
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing management : a cultural perspective
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Methoden zur erfolgreichen Marktsegmentbearbeitung
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Charging fandom in the digital age : the rise of social media
Guo, Shuojia
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 147-162)
.
2018
Persistent link: https://www.econbiz.de/10011764843
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2
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
3
Brand pathologies : "monstrous" fan relationships and the media brand "Twilight"
Buchanan-Oliver, Margo
;
Schau, Hope Jensen
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 185-200)
.
2018
Persistent link: https://www.econbiz.de/10011764846
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