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~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"Industrial and corporate change"
~isPartOf:"Journal of advertising research"
~isPartOf:"Management decision : MD"
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Search: subject_exact:"Automobilsport"
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Motorsport
6
Sponsoring
3
Sponsorship
3
2005-2013
1
2007
1
Automotive industry
1
Brand management
1
Business ethics
1
Business model
1
Economic espionage
1
Fernsehwerbung
1
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1
Geschäftsmodell
1
Immaterielle Werte
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Japan
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Marketingmanagement
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Red Bull GmbH
1
Return on Investment
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Return on investment
1
Shareholder Value
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Shareholder value
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Sportmarketing
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Sports marketing
1
Technischer Fortschritt
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Television advertising
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Toyota-Jidōsha-Kōgyō-KK
1
Unternehmenserfolg
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Unternehmensethik
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Welt
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Cobbs, Joe B.
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Jensen, Jonathan A.
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Fuchs, Andreas
1
Furnari, Santi
1
Groza, Mark D.
1
Haefliger, Stefan
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Solitander, Nikodemus
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Industrial and corporate change
Journal of advertising research
Management decision : MD
International journal of sport management and marketing : IJSMM
12
International journal of sports marketing & sponsorship
9
Journal of sports economics
7
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Europäische Hochschulschriften / 5
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Research
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Schriftenreihe der Ruhr Campus Academy (RCA)
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
13 Fallstudien aus der Industrie
1
Academy of Management journal : AMJ
1
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
1
Business horizons
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Department of Economics working paper
1
Design and management of interfirm networks : franchise networks cooperatives and alliances
1
Discussion paper series / IZA
1
Economic development quarterly : the journal of American economic revitalization
1
Economic papers : a journal of applied economics and policy
1
Economies : open access journal
1
European Sport management quarterly : ESMQ
1
European journal of innovation management : EJIM
1
Exploring global FinTech advancement and applications
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Globalisierung des wirtschaftlichen Wettbewerbs im Sport
1
Harvard business review : HBR
1
International journal of management and marketing research : IJMMR
1
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ECONIS (ZBW)
6
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6
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date (oldest first)
1
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
2
Business model configurations and performance : a qualitative comparative analysis in Formula One racing, 2005 - 2013
Aversa, Paolo
;
Furnari, Santi
;
Haefliger, Stefan
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 655-676
Persistent link: https://www.econbiz.de/10011389117
Saved in:
3
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
4
Warning flags on the race track : the global markets' verdict on Formula One sponsorship
Cobs, Joe
;
Groza, Mark D.
;
Pruitt, Stephen W.
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-86
Persistent link: https://www.econbiz.de/10009548163
Saved in:
5
The sharing, protection and thievery of intellectual assets : the case of the Formula 1 industry
Solitander, Maria
;
Solitander, Nikodemus
- In:
Management decision : MD
48
(
2010
)
1/2
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003976388
Saved in:
6
Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
Saved in:
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