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~isPartOf:"Eye Tracking in der Sport- und Veranstaltungsbranche"
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Visual perception
7
Visuelle Wahrnehmung
7
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3
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Werbewirkung
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Ronft, Steffen
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Dinkel, Michael
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Schläfer, Josephine
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Eye Tracking in der Sport- und Veranstaltungsbranche
Journal of business research : JBR
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of behavioral decision making
12
Journal of retailing and consumer services
8
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Psychology & marketing
5
Journal of advertising : official publication of the American Academy of Advertising
4
HEC Paris research paper series
3
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
SpringerLink / Bücher
3
Behavioral research in accounting
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2
Implementation strategies for improving diversity in organizations
2
Innovatives Markenmanagement
2
Journal of agricultural & food industrial organization
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of nonprofit & public sector marketing
2
Journal of vacation marketing
2
Mannheimer Beiträge zur Betriebswirtschaftslehre
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Moderne Methoden der Marktforschung : Kunden besser verstehen
2
Research
2
Schriftenreihe Handel und Marketing
2
Springer eBook Collection
2
Springer-Gabler Research
2
Tourism on the verge
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Applying business intelligence and innovation to entrepreneurship
1
Apps management and e-commerce transactions in real-time
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Artificial intelligence in marketing
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Brand the Future : systematische Markenentwicklung im B2B
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ECONIS (ZBW)
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1
Zur Einführung : Eye Tracking im Sport- und Veranstaltungskontext
Dinkel, Michael
;
Schröer, Carsten
;
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 5-6)
.
2019
Persistent link: https://www.econbiz.de/10011997792
Saved in:
2
Psychologische Prozesse der Werbewirkung im Sport- im Veranstaltungsbereich
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 7-25)
.
2019
Persistent link: https://www.econbiz.de/10011997794
Saved in:
3
Eye Tracking in der Sportsponsoring-Forschung
Schröer, Carsten
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 27-37)
.
2019
Persistent link: https://www.econbiz.de/10011997798
Saved in:
4
Optimierung der Wegeführung im Hospitality-Bereich von Sportarenen
Ronft, Steffen
;
Brager, Laura
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 39-45)
.
2019
Persistent link: https://www.econbiz.de/10011997800
Saved in:
5
Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 47-52)
.
2019
Persistent link: https://www.econbiz.de/10011997804
Saved in:
6
Usability von mobilen Webseiten : die Mobil-Version eines Onlineshops
Schröer, Carsten
;
Ronft, Steffen
;
Schwörer, Marius
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 79-88)
.
2019
Persistent link: https://www.econbiz.de/10011997823
Saved in:
7
Vergleichende Wahrnehmungsanalyse TV-relevanter Sponsoren
Weber, Peter
;
Schläfer, Josephine
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 89-94)
.
2019
Persistent link: https://www.econbiz.de/10011997826
Saved in:
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