Vergleichende Wahrnehmungsanalyse TV-relevanter Sponsoren
Peter Weber & Josephine Schläfer
| Year of publication: |
2019
|
|---|---|
| Authors: | Weber, Peter ; Schläfer, Josephine |
| Published in: |
Eye Tracking in der Sport- und Veranstaltungsbranche. - Mannheim : Duale Hochschule Baden-Württemberg Mannheim. - 2019, p. 89-94
|
| Subject: | Fernsehwerbung | Television advertising | Sponsoring | Sponsorship | Visuelle Wahrnehmung | Visual perception | Wintersport | Winter sports | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997826