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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Research paper"
~subject:"Mobile Business"
~type_genre:"Arbeitspapier"
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Mobile Business
Advertising effects
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Werbewirkung
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Marketing management
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Bart, Yakov
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Stephen, Andrew T.
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Sárváry, Miklós
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Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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