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~isPartOf:"Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven"
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International marketing
6
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6
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Apple Computer Inc.
1
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Burr, Wolfgang
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
35
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
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1
Tata Nano : the car for the bottom-of-the-pyramid
Schuster, Tassilo
;
Holtbrügge, Dirk
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 83-102)
.
2011
Persistent link: https://www.econbiz.de/10009304028
Saved in:
2
Licensing as an entry strategy to international markets
Burr, Wolfgang
;
Herstatt, Cornelius
;
Marquardt, Gernot
; …
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 357-370)
.
2011
Persistent link: https://www.econbiz.de/10009305390
Saved in:
3
Modern retail management : Apple's iPhone distribution strategy
Rudolph, Thomas
;
Meise, Jan Niklas
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 559-572)
.
2011
Persistent link: https://www.econbiz.de/10009307549
Saved in:
4
Extending the product life cycle within an international marketing strategy : relaunching the German AUDI A4 as the Spanish SEAT Exeo
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 511-531)
.
2011
Persistent link: https://www.econbiz.de/10009307552
Saved in:
5
International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
Saved in:
6
International expansion of the world's four largest retail companies
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 881-899)
.
2011
Persistent link: https://www.econbiz.de/10009310240
Saved in:
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