Licensing as an entry strategy to international markets
Wolfgang Burr, Cornelius Herstatt, Gernot Marquardt and Sabine Walch
| Year of publication: |
2011
|
|---|---|
| Authors: | Burr, Wolfgang ; Herstatt, Cornelius ; Marquardt, Gernot ; Walch, Sabine |
| Published in: |
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven. - Wiesbaden : Gabler, ISBN 978-3-8349-2967-9. - 2011, p. 357-370
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| Subject: | Lizenz | Licence | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Markteintritt | Market entry |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009305390