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~isPartOf:"Family business review : journal of the Family Firm Institute"
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Family business review : journal of the Family Firm Institute
The journal of brand management : an international journal
65
European journal of marketing : EJM
26
Journal of business research : JBR
25
The journal of product & brand management
17
SpringerLink / Bücher
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Corporate communications : an international journal
12
International studies of management and organization
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Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate reputation review : an international journal
7
Advances in corporate branding
6
Innovatives Markenmanagement
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Marketing intelligence & planning
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Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
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The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
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Corporate social responsibility and environmental management
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Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Manual of international marketing
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Reputation Management
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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APSTRACT: Applied Studies in Agribusiness and Commerce
2
Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Gabler research
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Health marketing quarterly
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Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
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2
Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.
;
Raynard, Mia
- In:
Family business review : journal of the Family Firm …
24
(
2011
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
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